March 2026
Know what you're selling (and why)!
03/17/26 07:25 AM
In late December I was looking around my store at a display that just didn't sit right with me. We had an electronic drum kit placed front and center in the store. An employee had the idea that it would generate greater drum sales. Granted, this is where a large guitar strap display used to be. First of all, I didn't like the way the drums looked where they were. Yes, they were front and center, but that didn't really seem to drive sales as expected. Second, I had a gut feeling that we were losing strap sales due to the placement of the drums. I ran a quick report in ClerkHound to see how many electronic drum kits I had sold during the course of a year. I had sold a total of 6. My investment in these 6 kits was just shy of $2,000 and the profit was less than $800. Needless to say, I quickly put the guitar straps back front and center on January 1st. Read More…